Where to Buy Art Online in South Africa

Nothing breathes culture and atmosphere into a room quite like beautiful artworks. If you find yourself in the market for that special piece you just know will catch the eye of everyone who enters your space, and be the source of countless conversation-starters, then an online purchase might just be what you need. The art world can be quite intimidating at times, especially if you are a newcomer, but buying art doesn’t have to be difficult. There are many ways in which you can prepare yourself so that the experience can be fully enjoyed.

How to begin…

• Do some online searches for South African auction houses. Yes, you can buy from private sellers, but there is very little protection for the buyer in that process. An established, reputable auction house will have vetted and authenticated all its pieces before the time, so you need not worry about possibly buying fraudulent work.
• Make sure the auction house you deal with is a reputable one. This can be done quite easily by checking online reviews from others who have dealt with them in the past.
• Look at the kind of art the auction house sells. Do they specialize in the work you’re interested in? Is it likely you will find South African old Masters on their list?
• Usually when names like Maggie Laubser and Hugo Naude are on the catalogue, you can be sure more South African greats are likely to be listed. If this is what you’re after, it would be a good idea to register with that auction house as a buyer.
• You will then be notified of any live online auctions that happen, as well as what is up for sale.

Important things to remember:

Give yourself a budget and stick to it. It’s very easy to get carried away in an auction when bids are coming in from all directions and you really, really want a particular piece.

Do your homework and know what artists are worth, like JH Pierneef and Walter Battiss, so that you don’t end up overpaying for anything. Know when it’s time to bow out, and just try again at the next one.

Buying art online is a skill that can be learned. Over time you will be the proud owner of an enviable collection if you play your cards right.